Raising Equity Financing Requires You to Understand Large Number Theory
Everything comes with risks you assume to get the things you want. Obtaining success in raising equity financing is a numbers game that is the same as the numbers game you have to run to get customers for your business. If you don’t understand and embrace this tenet you will lose the game.
Spending Time & Money Required
Raising equity capital financing takes time and money. How much of each you have to spend depends on your understanding of how the capital markets work.
Probability of Success
The probability of success goes up as the number of prospective investors in your prospecting pool goes up. Going from investor to investor creates long odds.
Planning, Funding & Execution
You have to utilize a systemic approach that maximizes the opportunity for success. Marketing and advertising take time to work and must be applied systemically.
Fund Your Campaign
- Broadcast advertising changes your odds dramatically.
- Advertising costs money.
- Sustained campaigns of at least 16 weeks of saturation advertising are the minimum.
Impact is generated by repeating the value proposition enough times to create responses over a measurable period of time. Focus on a single major media market and saturate it over the campaign period.
Rules in Your Favor
This is the most important part. The new rules allow you to create a “marketing train” of events and advertising to effectively pre-condition the market for your financing to sell out in within a reasonable time. Use it or lose it.